User Group Planning & Moderation

Through our years doing market and business research, one of the most compelling lessons we have learned is that our clients that are best at listening to their customers are those that grow and prosper. We have seen, time and time again, that companies that are willing to involve their customers in product and service decisions and that truly want to be their customers’ partners, succeed. These are our customers that don’t have to do much marketing….they don’t have to look for customers……customers find them.

Our technology clients, because of the speed at which their industry changes, are in particular need of a meaningful way to connect with their customers. User Groups can be a way for technology companies who provide products to large-scale Users to be perfectly aligned with their customers’ needs.

Regular User Group participation…

• Keeps our customers ahead of their competition.
• Protects them from being ‘leap-frogged’ by competitors.
• Deepens their relationships with customers.
• Builds customer loyalty. By connecting Users to our clients and involving them in decisions our clients need to make, they have ownership and are personally attached to our clients’ success.
• Saves development costs by focusing new product design and development only on those things that customers want.
• Ensures that design professionals remain in-touch with how their designs are really used in the marketplace. Design engineers and other professionals are more loyal employees when they feel more connected to the final product that they designed.
• Engenders an appreciation among Users that system and software developers cannot do everything that Users want because resources are always limited. Users become more patient and understanding of the dilemmas of priority the vendors are often faced with.
• Improves the technical competency of Users. By meeting with other Users, they learn more about the systems, find solutions to their problems, and develop relationships with each other which they can now tap into as they learn and use the software or systems. Again, this builds loyalty because it is yet another personal connection to the software or system.
• Is fun.

What is involved in User Group Planning and Moderation?