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When research projects require data which are projectible or representative of a larger universe, quantitative research projects are usually required. To ensure the reliability and usefulness of your data, Project directors at Cypress will use careful sampling design methodologies, well-tested and efficient questionnaire designs and clear, comprehensive and insightful analysis.
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Cypress are experts in the following most common methods of quantitative research:
__• Telephone surveys
__• Mail surveys
__• On-line surveys
__• Data mining
The staff at Cypress will utilize state-of-the-art analytical
techniques to bring your quantitative data to life:
__• Strategic Improvement Mapping
__• Perceptual Mapping (Discriminant Analysis)
__• Conjoint Design & Analysis
__• Multivariate Modeling (Linear Regression, Logit, Probit)
__• Factor Analysis & Data Reduction
__• Segmentation Analysis (Cluster Analysis)
© 2002 Cypress Research Group All rights reserved.